JOB PURPOSE

The Marketing Executive will support the company’s growth by driving inbound and outbound marketing efforts, creating lead-generating campaigns, and working closely with sales and external partners. This role is responsible for managing a variety of tasks, from content creation to campaign management, and will collaborate with sales teams to ensure marketing initiatives are executed successfully. This is an exciting opportunity for someone who wants to make a real impact in a growing company. You’ll have the chance to shape and drive marketing initiatives from the ground up, working closely with senior leadership, including the CRO, to influence strategy and see the results of your efforts first hand. The variety in this role, from creating engaging content and managing campaigns to collaborating with sales and external partners, means no two days are the same. If you’re someone who thrives in a fast-paced environment, enjoys being hands-on, and wants to see the direct impact of your work on business growth, this role will offer plenty of rewarding challenges and opportunities to develop your skills further.

KEY RESPONSIBILITIES

• Design and manage marketing campaigns aimed at generating high-quality leads for the sales team. Utilise both inbound and outbound strategies to build a strong pipeline of prospects.
• Plan, execute, and oversee marketing campaigns across multiple channels (email, social media, PPC). Regularly monitor performance and make adjustments to improve results.
• Work closely with the sales team to align marketing efforts with sales goals. Coordinate with external agencies, designers, and other vendors to ensure smooth execution of campaigns.
• Oversee the company’s presence on social media platforms, ensuring consistent messaging and proactive engagement to build the brand and drive traffic.
• Help organize and promote events such as webinars, trade shows, and networking opportunities. Assist with event logistics and post-event follow-ups to maximize lead generation.
• Analyse campaign performance, track key performance indicators (KPIs), and report on the effectiveness of marketing efforts. Use data insights to make informed decisions and optimize future campaigns.
• Conduct research on market trends, competitors, and customer needs to inform marketing strategy and ensure the company’s messaging stays relevant and competitive.
• Monitor website traffic and SEO performance. Work to improve site visibility and ensure that the website converts visitors into qualified leads for the sales team.
• Maintain and enhance the company’s brand by ensuring all marketing activities, messaging, and materials are consistent and aligned with company values and objectives.
• Operate marketing functions under an agreed and specific budget. Compile and negotiate an annual marketing budget in line with the anticipated needs of the business.

The above list is not exhaustive. You will be expected to perform duties as necessitated by your changing role and overall business objectives of the company, as directed.

REQUIREMENTS

Essential Requirements

• At least 3 years of B2B marketing experience, with a focus on digital marketing, lead generation, and multi-channel campaigns. Demonstrated success in creating and managing marketing strategies across multiple platforms.
• Exceptional writing skills with experience producing blogs, case studies, newsletters, and social media content. Able to create compelling, audience-tailored messaging for various marketing channels. Fluent in English written and verbal.
• Proven ability to design, execute, and measure marketing campaigns. Experience with both inbound (content, social media) and outbound (email, PPC) marketing techniques. Experience with LinkedIn ad campaigns.
• Proficient in marketing platform HubSpot. Comfortable managing email marketing campaigns and using automation tools to streamline processes.
• Strong interpersonal skills and experience working with cross-functional teams, including sales, product, and external agencies. Ability to coordinate marketing efforts and align them with broader business objectives.
• Ability to manage multiple projects at once, meeting deadlines while maintaining high attention to detail. Strong project management skills are essential.
• Comfortable working in a fast-paced environment where priorities can shift. Ability to pivot strategies based on market conditions or changing business needs.
• You should be someone who thrives on taking initiative and getting things done, even if it means rolling up your sleeves for tasks outside your usual scope.

Desirable Requirements

In addition to the above it would be advantageous for candidates to have some knowledge of the following:

• Bachelor’s degree in Marketing, Business, or a related field
• Certifications in marketing automation tools (e.g., HubSpot, Pardot, Marketo).
• Google Analytics and Google Ads certifications.
• Experience in the IT/Dev community
• Technical experience
• Bilingual
• Knowledge of SEO and experience optimizing content for search engines.
• Experience planning and executing marketing events (webinars, trade shows, etc.).
• Familiarity with multi-channel attribution models for tracking lead conversions.

WHAT YOU WILL GET IN RETURN

We want to provide a collaborative environment for you to grow and succeed and where you can truly contribute to the continued success of an exciting and growing company.

• Competitive Salary
• Life Insurance
• Group Income Protection
• Pension
• Employee Assistance Programme
• 25 days holiday plus bank holidays, total of 33 days p.a.

Terms and Conditions

Equal Opportunities Statement

DiffusionData values the diversity of our workforce and providing equal opportunities in employment

The company takes seriously its responsibility to prevent anyone being treated unfairly, victimised, bullied or harassed for any reason during their employment. The company will take appropriate action when necessary to ensure that all staff always abide by this policy. This policy applies to all staff, including candidates and ex-employees, employed or engaged by the company regardless of their employment status.

Eligibility to work in the UK

Please note that we are only able to accept applications from candidates who have the right to work in the UK. Currently, we are not in a position to sponsor any visa applications.

Privacy Statement

By submitting your application to us, you are agreeing to the following:

DiffusionData Limited will use the personal information you supply for establishing your suitability for the post and. If your application is successful, to set up and maintain your employment records. We will not retain your information if you do not take up employment with us unless you agree that we can keep your details on file.